SND CLT

Newsletters have emerged as an easy way to reach audiences with low tech lift, while having a path to monetization. Media startups are understanding the power of the newsletter -- the just-launched Axios already has a popular morning briefing and CNN's Reliable Sources by Brian Stelter breaks news and is building a brand beyond television and direct connection to audiences. Other newsletters like TheSkimm and Lennyletter have galvanized women. In the last year, Quartz launched two newsletters - a Spanish-language newsletter, La Agenda Quartz, and a lifestyle focused newsletter called Quartzy that has drawn advertisers such as Chanel and Shinola. This session will explore newsletter design and strategy -- how it has evolved, the potential of it, suggested best practices and where the opportunities still are.