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Thursday, April 20 • 5:00pm - 5:45pm
Designing for … NEWSLETTERS

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Newsletters have emerged as an easy way to reach audiences with low tech lift, while having a path to monetization. Media startups are understanding the power of the newsletter -- the just-launched Axios already has a popular morning briefing and CNN's Reliable Sources by Brian Stelter breaks news and is building a brand beyond television and direct connection to audiences. Other newsletters like TheSkimm and Lennyletter have galvanized women. In the last year, Quartz launched two newsletters - a Spanish-language newsletter, La Agenda Quartz, and a lifestyle focused newsletter called Quartzy that has drawn advertisers such as Chanel and Shinola. This session will explore newsletter design and strategy -- how it has evolved, the potential of it, suggested best practices and where the opportunities still are.

avatar for Priya Ganapati

Priya Ganapati

Product Director, Quartz
Priya Ganapati manages product development at Quartz focusing on newsletters, ads, new products and external platforms at Quartz. Prior to that she was at The Wall Street Journal, as one of the first editors in the newsroom dedicated specifically to mobile products and then became... Read More →

Thursday April 20, 2017 5:00pm - 5:45pm EDT
Mecklenburg 3 Sheraton Charlotte, 555 South McDowell St, S Tower, Charlotte, NC 28204