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Thursday, April 20 • 1:00pm - 2:45pm
Type of the Future

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Dave Crossland, Roger Black, and David Jonathan Ross (DJR) have just one word for you: Variations.

Or, as it's more formally known, the OpenType 1.8 Font Variations format. It’s the first big change in digital fonts in twenty years, and has big potential for news designers.

Variations fonts can combine multiple styles into a single font file. For example:

Compressed and Wide—and everything in between. Designers can select weights anywhere between light and bold, shaking off the fixed incremental constraints inherent in traditional fonts. If you need your type to be a little bolder for smaller sizes, you can simply adjust it in the style sheet without adding another font to the library. This can save space on a network, reduce load times, and provide more flexibility.

Roger will explain what this whole variations thing is all about and explore how the typographical lessons of the past few centuries have led to this new format. “Coordinating styles and sizes of fonts in a publication is much of our work,” Roger says, “and now we’re working on many platforms for the same news brand.” The OpenType Font Variations format is a solution that will make it all work together.

Dave, who has been fascinated with the power of type interpolations since he began studying typography in the early 00s, has commissioned two groundbreaking Variations Fonts for Google Fonts from David Berlow and the Type Network team.* These powerful fonts exploit more “axes” than just weight and width. Decovar changes the tips of the stems and adjusts the height of the crossbars within letters. Amstelvar has primary axes that enable 'programmatic' typography. With Variations, responsive web design now includes responsive typography.

DJR gets real. He will demo a variety of pages and explain how they can take advantage of the tech. There will be multi-size news pages, text that responds to different conditions, and, for branding, logos that can be varied according to use. And if this all sounds too serious, he’ll show what Variations can do for his amazing display font, Fit.**

The future of typography is every day!


* Variations fonts by David Berlow and the Type Network team:

Amstelvar https://fontbureau.typenetwork.com/brochure/opentype-variable-fonts-moving-right-along

Decovar https://www.typenetwork.com/brochure/decovar-a-decorative-variable-font-by-david-berlow

**DJR’s Fit, which has a Variations version in Beta.

Fit https://djr.com/fit/

avatar for Roger Black

Roger Black

Director, Type Network
Since LA in 1972, Black has been chief art director or design consultant for publications all over the world. Among them: Rolling Stone, New York, The New York Times, Newsweek, Esquire, Reader’s Digest, The Los Angeles Times, MSNBC.com, Bloomberg.com, The Washington Post, Semana (Colombia), Panorama (Italy), The Straits Times (Singapore), Kompas (Indonesia), The Nation (Bangkok) Tages Anzeiger (Switzerland), Placar (Brazil), Svenska Dagbladet (Sweden), and Scientific American.Black has been involved in many startups. This year... Read More →
avatar for Dave Crossland

Dave Crossland

Google, Type Designer
Dave Crossland is an English type designer, best known for his role as a Program Manager in the Google Fonts team where he commissions hundreds of typefaces from designers around the world for over a dozen writing systems. As a student Dave dreamed of a free culture of visual communication... Read More →
avatar for David Jonathan Ross

David Jonathan Ross

Type Network
DJR draws letters of all shapes and sizes for custom and retail typeface designs. A native of Los Angeles, he began drawing typefaces at Hampshire College and joined the Font Bureau in 2007, where he honed his bézier-wrangling skills. DJR now publishes visually imaginative and technically... Read More →

Thursday April 20, 2017 1:00pm - 2:45pm EDT
Carolina A+C Sheraton Charlotte, 555 South McDowell St, S Tower, Charlotte, NC 28204